From Secretariat to Social Media: The Facebookisation of Governance in JK

JK Saffron Act-2007

In recent years, social media—especially Facebook—has become a primary communication tool for ministers in Jammu and Kashmir. While digital platforms can improve transparency and public outreach, an over-reliance on online visibility risks creating a gap between announcements and actual governance. This blog examines how frequent posts, photo-ops, and updates often dominate timelines, while many citizens continue to face unresolved issues on the ground, from basic services to administrative delays. It raises an important question: can governance be measured in likes and shares, or in timely decisions and real outcomes? By analysing public expectations, administrative responsibility, and the limits of social-media-driven politics, the article calls for a shift from symbolic communication to result-oriented leadership. True governance, it argues, must be experienced in people’s daily lives—not just displayed on a screen.

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