Srinagar: The core viewers or the niche market of KBC is estimated to over 30 million people of which nearly 5 millions are settled in UK, Europe and Middle East with higher buying power due to long and sustained migration tradition.
Potentially the whole of Asia, Africa, Middle East, UK and Europe is our market. However, its target audience and niche market include the entire population of Jammu Kashmir along with Pahari, Pothowari and Hindko speaking Pakistanis and Indians in South Asia and across the world. But the transmissions of KBC are not to be confined to these communities. It will also cater for the wider English speaking audience across the globe and Punjabi, Urdu and Hindi speaking population of South Asia.
KBC tends to broadcast in all major languages spoken in the state of Jammu Kashmir and in South Asia in general. While the languages spoken across Kashmir include Kashiri, Pahari, Doagari, Gojari, Kishtwari, Ladakhi, Sheena, Broshiski, and Punjabi, Kashmir was the first state in South Asia where Urdu was adopted as official language in 1905.
Since 1947 Hindi has also been emerged as one of the state languages as well as English that has become state language at the government level as well as at public level due to large scale migration to UK and USA and strong linkages between Kashmiri diaspora with Kashmir.
The closeness and similarities between Pahari and Pothowari and Hindku languages and communities make programmes in these languages an essential component of KBC programming and news coverage.
The core languages of KBC programming include English, Pahari, Pothowari, Hindku, Kashiri, Dogari, Punjabi and Urdu. However, there will be programmes in other languages of Kashmir and South Asia in general.
Potentially the whole of Asia, Africa, Middle East, UK and Europe is our market. However, its target audience and niche market include the entire population of Jammu Kashmir along with Pahari, Pothowari and Hindko speaking Pakistanis and Indians in South Asia and across the world. But the transmissions of KBC are not to be confined to these communities. It will also cater for the wider English speaking audience across the globe and Punjabi, Urdu and Hindi speaking population of South Asia.
KBC tends to broadcast in all major languages spoken in the state of Jammu Kashmir and in South Asia in general. While the languages spoken across Kashmir include Kashiri, Pahari, Doagari, Gojari, Kishtwari, Ladakhi, Sheena, Broshiski, and Punjabi, Kashmir was the first state in South Asia where Urdu was adopted as official language in 1905.
Since 1947 Hindi has also been emerged as one of the state languages as well as English that has become state language at the government level as well as at public level due to large scale migration to UK and USA and strong linkages between Kashmiri diaspora with Kashmir.
The closeness and similarities between Pahari and Pothowari and Hindku languages and communities make programmes in these languages an essential component of KBC programming and news coverage.
The core languages of KBC programming include English, Pahari, Pothowari, Hindku, Kashiri, Dogari, Punjabi and Urdu. However, there will be programmes in other languages of Kashmir and South Asia in general.
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